Privacy Policy

 Silver 43 Privacy Policy

This privacy policy sets out how Silver 43 uses and protects any information that you give Silver 43 when you use this website.

Silver 43 is a trading name for a range of jewellery created by independent charity Area 43 which provides information, support, training and counselling to young people.  Both Silver 43 and Area 43 are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Silver 43 may change this policy from time to time by updating this page. Therefore, you should check this page occasionally to ensure that you are happy with any changes.

This policy is effective from 25 May 2018 and reflects Data Protection Legislation 1998 and GDPR 2018.

What we collect

We may collect the following information:

  • name
  • contact / delivery information including email address
  • demographic information such as postcode
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • To send products that you have ordered to an address you provide.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided using the Mailchimp marketing platform.
  • Access Mailchimp’s Privacy Policy here
  • If you have agreed to us using your personal information for direct marketing purposes by subscribing to our newsletters through Mailchimp, you may change your mind at any time by writing to or emailing us at or by unsubscribing through the link in our emails
  • Payments details are securely processed via Worldpay and Silver 43 does not have access to payment information.
  • Worldpay’s Privacy Policy can be accessed here


Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

Storing this information

We have both digital and operational safeguards in place to make sure your data is secure at Area 43. Access to information is reviewed on a regular basis and limited to those people who actually need to access it and are assigned the permission to do so.

At Area 43, we are committed to retaining your personal information for no longer than necessary in relation to the purpose for which it was first collected. This is in line with guidance from the Information Commissioner’s Office.

For example, in the case of financial transactions like donations and purchases, we will keep your personal information for as long as legally required in respect of tax or accounting purposes, which could be anything up to six years after a transaction has taken place.

Controlling your personal information

You have the right to request a copy of the personal information Silver 43 holds about you and to have any inaccuracies corrected. To do this, please let us know by email at, by calling us on 01239 614566 or by writing to us at the following address:

Area 43
1 Pont y Cleifion
SA43 1DW

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.